UX-Design - LIA project
8 weeks
Autumn 2024
Bookabus.com needed to define the problem with their booking flow.
They struggled with things like:
The definition of my work was to detect the problems, where do people drop off the most? Why? As the site was already designed and up and running, my role was to make it more usable and intuitive. The strongest word of my research was "Communication", how does the website communicate with the users? My challenge was to create small adjustments that lead to big changes due to the small budget in the poject.
Detected frustrations:
START PAGE / WHAT I DID
Shortened the information text and made it bigger When a human brain´s recognize something, in this case a search field, everything else have to be very eye catching to make the users see that part aswell as the search field.
Lowered the contrasts in image The image beneath competing too much with the text.
PASSWORD REGISTRATION / WHAT I DID
Changed the fields from two to one The users doesn´t have to repeat the password again.
Letting the users know When their choosen password included the right amount of different characters and letters.
LACK OF COMMUNICATIONS & FRUSTRATING POP-UPS / WHAT I DID
Changed the information text It´s important to communicate with the users, but some information can frustrate rather than help.
Designed a confirmation pop-up When the users had made an action they where directly lead into an new page without any explanation. I added a pop-up window with a "Thank you! ..."
What we finally achieved with the work was to increase the users' understanding of what the site is for, as well as ease frustrations with clear flow and communication about what comes next. With small adjustments make big changes.